The extra brain your business doesn't have time to grow.
Custom AI-powered tools and automations for small and mid-sized businesses. We find what's costing your team the most time, build the system that fixes it, and ship in weeks — not months.
Five things, one principle: the system, not the tool.
Every engagement starts with one question: what's eating your week — or your team's? The answer tells me which of these to lead with.
Custom tool builds
Replace the SaaS that almost-fits with a purpose-built tool that fits exactly. Your workflow, your data model, no per-seat tax forever.
Workflow automation
Identify the repetitive operational work eating your team's week, then design and ship the automation that eliminates it.
AI integrations
Claude API embedded inside your existing workflow. Draft emails, summarize calls, process transcripts into structured documents — without changing the tools your team already uses.
Sales process + CRM
Pipeline tracking, follow-up automation, and quoting workflows built around how you actually sell. Not how a generic CRM template thinks you should.
Operations + backend design
SOPs, handoffs, reporting dashboards. The connective tissue that turns a business dependent on a few key people into one that scales without breaking.
Four steps. No funnel. No discovery deck.
Most agency engagements waste the first month on scoping. This one doesn't.
- 01
I come to you
Hour or two at your shop, office, or jobsite. I listen more than I talk. The goal isn't to pitch — it's to understand how your business actually runs from the inside, and where the work is bleeding hours. No intake form, no discovery deck. Just a real conversation.
Free. No commitment. - 02
I bring back what I found
A few days later I come back with one short document. What's costing you the most, what I'd build to fix it, what it'll save in real dollars, and what it'll cost. Sometimes the answer is obvious. Often it isn't.
Usually within a week. - 03
One scope. One signature. Fixed fee.
If we're a fit, the document doubles as the contract. Flat fee, defined deliverables with acceptance criteria, a hard timeline. No hourly games, no scope creep.
Project fees scale with the build. - 04
Build, ship, prove value
Most builds are 2–8 weeks. You see progress weekly. When it's live, we measure the outcome against the dollars number from step 2. If it landed and you want it kept sharp, we talk about ongoing support then — not before.
Outcome measured in dollars.
You're running flat-out. I catch what's slipping.
Inside a small or mid-sized business, the operational mess is invisible. Quoting in a Word doc that's already out of date. Schedules rebuilt every Sunday night. Three different inboxes for the same project. The fixes feel obvious from the outside. From the inside, nobody has time to look up.
That's the gap I fill. Spare Brain is the extra cognitive bandwidth your business doesn't have. I look at your operation, find the single thing costing the most hours — yours, your team's, or a whole department's — and build the tool that ends it. Then we measure the dollars saved.
Systems, not tools.
A tool is an ingredient. A system is tool + workflow + rollout + accountability. I sell systems. Tools are how I get there.
Dollars, not hours.
"20% of our time on X" is a feeling. $93k/year in payroll cost is a decision. Every pain gets translated.
Lead with the wedge.
One problem at a time, biggest first. I don't sell you a six-system roadmap when one system would prove value in six weeks.
Behavior change > tool installation.
If the problem is behavioral, the build enforces the behavior. Installing software around a habit gap doesn't fix the gap.
Tell me what's eating your week.
One paragraph is enough. If we're a fit, I'll suggest a 30-minute on-site within the next two weeks. If we're not, I'll tell you that too — and probably name someone who is.